#1 IP SENSITISATION
Why your business should make use of intellectual property rights
This is the preliminary assessment phase during which the Fractional IP team identifies the nature of a product or service. Determining the proprietary market advantage and the key performance advantage, are the main event here. This is when we elucidate the client with relative and bespoke IP information but also give an overview of IP advantages and the paradigm shift that needs to happen for the business to reinvent the way it harnesses intellectual assets.